Post Graduate Diploma in Management (Marketing) - Approved by AICTE, Govt. of India

PGDM (Marketing) programme aims to create industry ready professionals out of young minds to address the ever growing gap between the demand and supply of quality marketing professionals. Marketing and business development are perhaps the only revenue grosser for most firms, thus sparking of the initiation of such courses among B-schools, separate from run-of-the-mill general management courses.

With the world becoming a global village the concept of marketing is also undergoing rapid change. Faced with hyper competition, organizations constantly seek management professional with the right blend of analytical, creative and practical approach to marketing. This programme has been designed exclusively to fulfill this need.

Course Structure

Term I

1. IT for Management
2. Financial Accounting
3. Marketing Management I
4. Managerial Economics
5. Organizational Behavior I
6. Quantitative Techniques for Management I
7. Managerial Communication I

Term II

1. Legal Aspects of Business
2. Cost & Management Accounting
3. Marketing Management II
4. Organizational Behavior II
5. Quantitative Techniques II
6. Management Information System
7. Business Environment
8. Managerial Communication II

Term III

1. Financial Management
2. Operation Management
3. Financial Management
4. Business Research
5. Management Science for Decision Making
6. Human Resource Management
7. Operation Research
8. Consumer Behaviour
9. Managerial Communication III

Summer Internship

Term IV

1. Supply Chain Management
2. Strategic Marketing Management
3. Electives- 3 Major (Marketing)
4. 1 Minor

Term V

1. International Business
2. Strategic Brand Management
3. Electives-3Major
4. Electives-1Minor

Term VI

1. Electives - 2 Major
2. Electives - 1 Minor
3. Project - 6 Credits

Electives Major

1. Marketing
2. Marketing of Services
3. Sales & Distribution
4. International Marketing
5. Marketing of Financial Service
6. CRM
7. B2B Marketing & Internet Marketing
8. Rural Marketing
9. Industrial Marketing
10. Direct Marketing

Minor

1. Finance
2. Security Analysis & Portfolio Management
3. Money and Capital Markets
4. Banking & Financial Services
5. International Finance
6. Project Planning Appraisal & Control

HRM

1. HR Development - A Holistic Approach
2. Talent Acquisition
3. Employee Relationship Management
4. Performance Management
5. HR in International Business

IT

1. ERP
2. Decision Support Systems
3. System Development & Project Management
4. Data Communication & Networking

IB

1. International Trade
2. Global Logistics Management
3. HR in International Business
4. Cross Cultural Dimensions in IB
5. International Marketing