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Approved by AICTE, Ministry of HRD, Govt. of India 
Post Graduate Diploma in Management (Marketing - 60 Seats)
Be a specialist than a generalist, for lucrative career in Marketing go for PGDM Marketing
PGDM (Marketing) programme aims to create industry ready professionals out of young minds to address the ever growing gap between the demand and supply of quality marketing professionals. Marketing and business development are perhaps the only revenue grosser for most firms, thus sparking of the initiation of such courses among B-schools, separate from run-of-the-mill general management courses.
With the world becoming a global village the concept of marketing is also undergoing rapid change. Faced with hyper competition, organizations constantly seek management professional with the right blend of analytical, creative and practical approach to marketing. This programme has been designed exclusively to fulfill this need.
Foundation Course - Duration (One Week) |
First Year - Term I, II, III (Core Courses) |
Term I
- IT for Management
- Financial Accounting
- Marketing Management I
- Managerial Economics
- Organizational Behavior I
- Quantitative Techniques for Management I
- Managerial Communication I
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Term II
- Legal Aspects of Business
- Cost & Management Accounting
- Marketing Management II
- Organizational Behavior II
- Quantitative Techniques II
- Management Information System
- Business Environment
- Managerial Communication II
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Term III
- Financial Management
- Operation Management
- Financial Management
- Business Research
- Management Science for Decision Making
- Human Resource Management
- Operation Research
- Consumer Behaviour
- Managerial Communication III
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Summer Internship (April - June) |
Second Year - Term IV, V, VI (Integrative, Elective Courses) |
Term IV
- Supply Chain Management
- Strategic Marketing Management
- Electives- 3 Major (Marketing)
- 1 Minor
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Term V
- International Business
- Strategic Brand Management
- Electives-3Major
- Electives-1Minor
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Term VI
- Electives - 2 Major
- Electives - 1 Minor
- Project - 6 Credits
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- Marketing
- Marketing of Services
- Sales & Distribution
- International Marketing
- Marketing of Financial Service
- CRM
- B2B Marketing & Internet Marketing
- Rural Marketing
- Industrial Marketing
- Direct Marketing
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Finance
- Security Analysis & Portfolio Management
- Money and Capital Markets
- Banking & Financial Services
- International Finance
- Project Planning Appraisal & Control
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HRM
- HR Development - A Holistic Approach
- Talent Acquisition
- Employee Relationship Management
- Performance Management
- HR in International Business
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IT
- ERP
- Decision Support Systems
- System Development & Project Management
- Data Communication & Networking
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IB
- International Trade
- Global Logistics Management
- HR in International Business
- Cross Cultural Dimensions in IB
- International Marketing
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