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PGDM – Retail Management (Industry Integrated)
Total - 60 Seats : Approved by AICTE, Ministry of HRD, Govt. of India
We at Accman felt that there is a big gap between what is being taught in class and what happens at the store, to bridge this gap we launch India's first Industry Integrated Retail PGDM program. There will not be a compromise on the classroom learning because we will adhere to the AICTE guidelines regarding the hours of Classroom teaching a PGDM program should have. The curriculum will include 1200 hrs of class room training and 1888 hrs of in on job training which will be completed in 24 months.
- 800 hrs of classroom which would be completed in the first year
- The remaining 400 hrs of classroom will be completed in the IInd year
On Job Training - On job training starts with the summer internship that would be 60 days and than from the 4th semester till the 6th semester and it would be 4 days a week that is Thursday to Sunday. Total Days of ON JOB TRAINING- 236 days( 60 days summer internship and 176 days from July 1st to May 30th 2nd year) The Student who is spending 4 days in a week would be getting a stipend of Rs 5000-8000 a month.
This would be a learn and earn program. The fee for the program will be 2 lakhs per annum with an assurance of a package of Rs 3.5 lakhs per annum
The companies with whom the ON JOB TRAINING and the placements will take place include :
Vishal Mega Mart, Relance Trends, Reliance Digital, Aditya Birla -More, Aditya Birla -Madura Garments, V-mart, Shoppers Stop, Titan, Croma, Bharti Wal- Mart, Globus , Spencers etc.
This course besides equipping students with the skills necessary for Retail also provides opportunities to widen their horizons with secondary specializations in Marketing, Finance, Human Resource and Information Technology.
Foundation Course - Duration (One Week) |
First Year - Term I, II, III (Core Courses) |
Trimester I
- Introduction to Retail Concepts
- Financial Accounting
- Marketing Management-1
- Buying and Merchandising
- Business Communication-1
- Statistics for Business
- Managerial Economics
- Organization Behavior
- Financial & Managerial Accounting
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Trimester II
- Supply Chain & logistics Management
- Human Resource Management
- Retail Store Management
- Marketing Management II
- Consumer Behavior
- Business Environment
- Business Communication-II
- Management Information System
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Trimester III
- Operation Research
- Sales and Distribution Management
- Service Marketing
- Advertising and Promotion Management
- Visual Merchandising
- Retail Inventory Management
- Research Methodology
- Business Communication III
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Second Year - Term IV, V, VI (Integrative, Elective Courses) |
Trimester IV
- E-tailing
- Franchising and Global Retailing
- Product and Retail Branding
- Rural Retailing and Marketing
- Category Management& Private label
- 4 days paid ON JOB Training in the store for 8 hrs a day
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Trimester V
- Customer Relationship Management
- Consumer Law and Taxation
- Retail Strategy
- Mall Management
- 4 days paid ON JOB Training in the store for 8 hrs a day
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Trimester VI
- Finance in Retail and Retail Audit
- Corporate Ethics and Leadership
- Market Research
- Integrated Marketing Communication
- 4 days paid ON JOB Training in the store for 8 hrs a day
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