PGDM - Marketing & Digital Intelligence
Master the science of consumer behaviour and the power of AI-driven marketing to design intelligent, data-led brand strategies.
Comprehensive Overview
About PGDM (Marketing & Digital Intelligence)
The Marketing & Digital Intelligence specialization at ACCMAN Institute of Management empowers aspiring marketers to lead in an era defined by connectivity, creativity and data-driven customer insight. This program blends classical marketing frameworks with advanced digital technologies, analytics and AI-driven tools to create leaders capable of building brands that resonate, engage and perform.
Students gain exposure to consumer behaviour, digital strategy, brand management, marketing analytics, neuromarketing, and influencer ecosystems. The curriculum emphasizes understanding the customer journey leveraging Generative Engine Optimization (GEO), Voice Engine Optimization (VEO), and AI-Powered Search Experience Optimization (AI-SXO) for real-time strategic decisions.
Learning is driven by live brand management projects and simulations. Students master AI-driven pay-per-click (AI-PPC), predictive email automation, and develop proficiency in MarTech Stack tools, Google Analytics 4 (GA4), and Machine Learning Attribution Modelling to enhance data-driven decision-making.
Measurable Business Impact
Graduates step into roles across brand management and digital marketing—armed with creativity, analytical depth and strategic agility , ready to harness AI and digital intelligence for measurable business growth in a global economy.
Programme Highlights
AI-Driven Marketing Intelligence
using Predictive Analytics and Machine Learning
Digital Strategy & Brand Transformation
Through Multi-platform Campaigns
Marketing Analytics & Data Visualisation
using Power BI, Tableau & Google Analytics
Consumer Behaviour & Neuromarketing
for Decision making Insights
Generative AI in Marketing
for Automated Content, SEO/SEM and AD Personalization
Social Media & Influencer Strategy
based on Engagement Algorithms & Metrics
Omnichannel & E-commerce Strategy
for Integrated Customer Journeys
Martech & Automation Platforms
(CRM, CDP) For Real-Time Execution
Sustainability & Ethical Branding
Aligned with ESG Principles
Global Certifications in Digital Marketing
Marketing Analytics, SEO/SEM and AI in Marketing
Capstone Project Based on a Live
Data-Driven Marketing Campaign
Programme
Curriculum
12 Essential Modules | Snapshot
Principles of Marketing &
Consumer Insight
Digital Strategy &
Brand Management
Marketing Analytics &
Data Visualisation
Neuromarketing &
Consumer Behaviour
AI & Generative AI in
Marketing
MarTech Stack &
CRM Automation
Content Marketing &
Storytelling
Social Media, Influencer &
Performance Marketing
Search Engine & Voice Optimization (SEO, GEO, VEO, AI-SXO)
E-Commerce &
Omnichannel Strategy
Sustainability & Ethical
Marketing Practices
Capstone Project -
Digital Brand Intelligence
Career Pathways
Unlock your potential
Digital Marketing Strategist
Brand & Communication Manager
Marketing Analytics Consultant
Social Media Lead
Growth Marketing Manager
Consumer Insights Analyst
MarTech Integration Specialist
"Turn your PGDM into a passport for high-impact roles in brand strategy, digital marketing, marketing analytics, growth strategy, performance marketing, consumer intelligence, and MarTech leadership."
Prof. Dr. Krity Gulati
Leading Academic and Researcher in Marketing & Strategy Director, ACCMAN Institute of Management
Voices from our Students
Program
Specializations
Explore career-focused tracks designed with Industry — choose your edge.
Finance & Valuation
Banking & Finance
Talent Management & Behavioural Analytics
Marketing & Digital Intelligence
Business Analytics & AI
Global Hospitality & Supply Chain Intelligence
Frequently
Asked
Questions
Have more questions? Our support team is here to help you navigate your journey.
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